How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
Idea to Startup
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Finding a Wedge: Solving Problems Customers Hate
This chapter emphasizes the importance of finding a 'bleeding neck problem' or a wedge to gain customer trust and convert them into using a company's product. It discusses the significance of understanding customer goals, identifying painful steps, and focusing on productizing those steps to establish a successful wedge.
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