Discover the importance of a wedge and how to identify one as an entry point for your business. Learn about bleeding neck problems, 100 character landing pages, and a wedge evaluation framework, with a funny anecdote about the use of the term 'GTM'.
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them.