Discover the significance of finding a wedge in the market to gain momentum in solving the North Star problem. Learn about using a 100 character landing page, customer segmentation, and addressing bleeding neck problems. Sponsored by Tacklebox.
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them.