
How to Find Your Wedge, feat. Bleeding Neck Problems (ITS Classic)
Idea to Startup
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Finding a Compelling Wedge
This chapter explores the concept of a wedge, which is a subset of a business's value that solves its biggest problem and persuades customers to take a chance on the business. The speaker discusses how to balance the value of the wedge with the eventual product, the size of the initial wedge, and whether it should be charged separately from the core product. It also includes a story of testing out an idea for a food delivery service.
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