This chapter explores the concept of a wedge, which is a subset of a business's value that solves its biggest problem and persuades customers to take a chance on the business. The speaker discusses how to balance the value of the wedge with the eventual product, the size of the initial wedge, and whether it should be charged separately from the core product. It also includes a story of testing out an idea for a food delivery service.
If you can't get traction, you likely need a wedge. Today, we talk through how to find one. We leverage a few frameworks we use at Tacklebox - the Bleeding Neck Problem, Productizing the First Step, and the 100 Character Landing Page. The goal is to solve an immediate, painful problem that'll build trust and allow you to pitch your bigger, North Star vision. Wedges get you started, and life is 100x harder without them.