At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan

1

Introduction

00:00 • 2min

2

The Impetus for for the Culture

02:18 • 3min

3

How to Write a Book About Culture

05:25 • 2min

4

The Impact of Culture on Human Behavior

07:51 • 4min

5

The Evergreen Human Behavior Aspects That Drive Culture

11:23 • 2min

6

The Impact of Culture on Meaning

13:18 • 2min

7

The Importance of Identity

15:17 • 2min

8

What Makes a Cool Brand?

16:58 • 5min

9

The Power of Brand Culture

21:37 • 2min

10

The Power of Identity

23:27 • 3min

11

The Paradox of Branding in the New Era

26:10 • 4min

12

The False Bifurcation of Brand Building

30:06 • 2min

13

The Importance of Brand Identity

32:10 • 4min

14

The Impact of Artificial Intelligence on Human Behavior

35:52 • 3min

15

AI's Impact on Culture

38:23 • 2min

16

The Rise and Fall of the Internet

40:33 • 2min

17

The Power of Social Networking Platforms

42:49 • 3min

18

The Dissonance Between the Media and the Public

45:43 • 3min

19

Compliments of Susie

48:31 • 4min