At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
The Speed of Culture Podcast
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What Makes a Cool Brand?
Matt Lauer: What makes a brand cool is that it's something I aspire to. He says Nike, Shore and Adidas are brands that fit so well into culture. How do brands that aren't the cool brands approach culture as a driver for their business? "We use these brands as identity marks," he says.
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