
At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
The Speed of Culture Podcast
00:00
The Power of Brand Culture
"It is an identity project for me. It's a strategy by which I signal to the world who I am so I can find people who are just like me," he says. "There's nothing more satisfying for me than when I travel and I see someone with the Michigan paraphernalia on and I go blue."
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