At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
The Speed of Culture Podcast
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The Importance of Brand Identity
A brand by definition is a signifier that conjures up thoughts and feelings in the minds or hearts of people. People act with confidence because they have a preconceived notion or feeling about the brand, he says. "I think that's why we have to transcend the value propositions of what we do," Sinek adds.
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