At the Forefront of Culture with Dr. Marcus Collins, Clinical Assistant Professor of Marketing at University of Michigan
The Speed of Culture Podcast
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The False Bifurcation of Brand Building
It's a false binary that we create. It's like either have to think about right now or the future. We are trying to construct meaning in the minds of people so that they move over time. When we're doing discounts, we are activating the prefrontal cortex,. The dopamine shots to help people move right now today. And this is what we do with brand building.
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