

The Speed of Culture Podcast
ADWEEK & Suzy
To thrive in a rapidly evolving landscape, brands must move at The Speed of Culture. Join Matt Britton, Founder and CEO of Suzy, and key industry leaders, as they dive deep into shifting consumer trends within their industry, why it matters now, and how you can keep up. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Oct 7, 2025 • 40min
Hype check: How Complex stays youth-first and culturally relevant
In this episode of The Speed of Culture, Matt Britton sits down with Moksha Fitzgibbons, President of Complex, to explore how the brand became one of the most trusted voices in youth culture. From surviving the 2008 crash by pivoting to digital, to launching ComplexCon and building deep ties with creators, Moksha shares how Complex keeps its edge by focusing on what young audiences actually care about.Follow Suzy on Twitter: @AskSuzyBizFollow Moksha Fitzgibbons on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 30, 2025 • 25min
Tap reset: How Lagunitas is redefining beer culture with non-alc brews
In this episode of The Speed of Culture, Matt Britton sits down with Hannah Dray, Chief Marketing Officer at Lagunitas Brewing Company, to explore how beer brands are navigating seismic cultural shifts. From reviving iconic packaging to launching functional and non-alcoholic innovations, Hannah shares how Lagunitas is reconnecting with its roots while steering the brand toward the future. She also dives into the “American party crisis,” Gen Z’s evolving relationship with alcohol, and why challenger brands must think differently to stay relevant.Follow Suzy on Twitter: @AskSuzyBizFollow Hannah Dray on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 23, 2025 • 27min
Culture growth: Why Danone’s CMO believes fundamentals still drive the future
In this episode of The Speed of Culture, Matt Britton sits down with Linda Bethea, Chief Marketing Officer at Danone North America, to unpack how brands are navigating disruption in the food and beverage industry. From the rise of GLP-1 drugs to the creator economy and AI-powered marketing, Linda shares how Danone is balancing science-backed credibility with cultural relevance. She also reveals her “four C’s” of leadership, curiosity, compassion, courage, and conviction, and why brand-building fundamentals matter more than everFollow Suzy on Twitter: @AskSuzyBizFollow Linda Bethea on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 16, 2025 • 33min
Ctrl Creative: How Smartly’s Laura Desmond is rewriting the CMO playbook with AI
In this episode of The Speed of Culture, Matt Britton sits down with Laura Desmond, CEO of Smartly, to explore how advertising is being reshaped by AI and why the next decade won’t be about producing more ads, but creating intelligent creative that adapts in real time. From her leadership philosophy to Smartly’s industry forum “Advance,” Laura shares why leading at algorithm speed requires fearless execution, a strong mission, and the courage to get things done.Follow Suzy on Twitter: @AskSuzyBizFollow Laura Desmond on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 11, 2025 • 33min
Color theory: Crayola’s Victoria Lozano believes creativity is our greatest skill in an AI-driven world
In this episode of The Speed of Culture, Matt Britton sits down with Victoria Lozano, Chief Marketing Officer at Crayola, to unpack why creativity is a life skill that prepares people for whatever lies ahead. Victoria shares how Crayola has expanded beyond crayons into products, experiences, and content, why more than half of purchases now come from households without kids, and how the Campaign for Creativity is reframing creative expression as a cultural movement.Follow Suzy on Twitter: @AskSuzyBizFollow Victoria Lozano on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 9, 2025 • 28min
Winning serve: Grey Goose's US Open playbook for maximizing cultural impact
In this episode of The Speed of Culture, Matt Britton sits down with Aleco Azqueta, Global VP of Marketing at Grey Goose Vodka, to explore how a brand rooted in French luxury has built cultural currency at the US Open, created enduring consumer rituals, and reframed time itself as modern luxury. Aleco explains why brand fit matters more than fame, how experiential activations beat passive impressions, and why young marketers need to stop “chopping wood” and start “sharpening the axe.”Follow Suzy on Twitter: @AskSuzyBizFollow Aleco Azqueta on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Sep 2, 2025 • 34min
Why BBDO’s Andrew Robertson believes AI will unleash, not replace, true creative talent
In this episode of The Speed of Culture, Matt Britton sits down with Andrew Robertson, Chairman at BBDO Worldwide, to unpack what makes great work, how AI is transforming creativity, and why managing risk, not chasing certainty, is key to bold brand storytelling. From emotional resonance to strategic simplicity, Andrew shares hard-won insights from his decades leading one of the world’s most decorated creative agencies.Follow Suzy on Twitter: @AskSuzyBizFollow Andrew Robertson on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Aug 26, 2025 • 26min
Liberty, Liberty: Why the jingle is more than a catchy tune, according to Liberty Mutual CMO Jenna Lebel
In this episode of The Speed of Culture, Matt Britton speaks with Jenna Lebel, CMO of US Retail Markets at Liberty Mutual Insurance, about AI’s role in modern marketing, connecting with Gen Z, and how jingles and data-driven creative keep Liberty top of mind.Follow Suzy on Twitter: @AskSuzyBizFollow Jenna Lebel on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Aug 19, 2025 • 27min
Big goals: How Julie Haddon is putting female athletes at the heart of culture
In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.Follow Suzy on Twitter: @AskSuzyBizFollow Julie Haddon on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.comThis episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025. Hosted on Acast. See acast.com/privacy for more information.

Aug 12, 2025 • 30min
Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story
In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.Follow Suzy on Twitter: @AskSuzyBizFollow Matt Story on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.