The Speed of Culture Podcast

ADWEEK & Suzy
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Aug 19, 2025 • 27min

Big goals: How Julie Haddon is putting female athletes at the heart of culture

In this episode of The Speed of Culture, Matt Britton sits down with Julie Haddon, former Chief Marketing and Commercial Officer at the National Women’s Soccer League, to explore the league’s explosive growth. They discuss athlete-led storytelling, breakthrough brand partnerships, and how the NWSL is changing the game for women’s sports.Follow Suzy on Twitter: @AskSuzyBizFollow Julie Haddon on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.comThis episode was recorded in May 2025, prior to Julie’s departure from the league in July 2025. Hosted on Acast. See acast.com/privacy for more information.
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Aug 12, 2025 • 30min

Beyond the Swipe, Tap, Click: How Visa Is Betting on AI, Athletes, and Everyday Empowerment with Matt Story

In this episode of The Speed of Culture, Matt Britton sits down with Matt Story, VP of Global Brand Integrated Marketing at Visa, to discuss the intersection of storytelling, innovation, and inclusion. They explore Visa’s role in sports, creator partnerships, AI-powered transactions, and how the brand continues to stay human in a tech-driven world.Follow Suzy on Twitter: @AskSuzyBizFollow Matt Story on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Aug 5, 2025 • 35min

Thirst Trap: Liquid Death’s Dan Murphy shatters the scroll with entertainment-first branding

In this episode of The Speed of Culture, Matt Britton speaks with Dan Murphy, SVP of Marketing at Liquid Death. From viral collabs to their in-house writers’ room, Dan shares how Liquid Death turns cultural chaos into marketing gold.Follow Suzy on Twitter: @AskSuzyBizFollow Dan Murphy on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 29, 2025 • 27min

Athleisure ascendant: Inside Vuori’s explosive growth with CMO Karen Riley-Grant

In this episode of The Speed of Culture, Matt Britton sits down with Karen Riley-Grant, CMO at Vuori, to unpack how the brand’s product-first strategy, community-building, and global expansion are redefining athleisure. Learn why Vuori’s growth isn’t about speed—it’s about staying true to the soul of the brand.Follow Suzy on Twitter: @AskSuzyBizFollow Karen Riley-Grant on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 22, 2025 • 35min

Messy but worth it: Why Amazon’s full-funnel ad strategy is a game-changer with Carly Zipp

In this episode of The Speed of Culture, Matt Britton sits down with Carly Zipp, Global Director of Brand Marketing at Amazon Ads, to explore how Amazon is reshaping advertising. From full-funnel strategies and immersive live sports to creator collaborations and AI-driven personalization, Carly reveals how Amazon is transforming consumer connections across its media ecosystem.Follow Suzy on Twitter: @AskSuzyBizFollow Carly Zipp on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 17, 2025 • 16min

Taking flight: How CMO Kristen Lauria is transforming private aviation at Wheels Up

In this episode of The Speed of Culture, Matt Britton talks with Kristen Lauria, Chief Marketing Officer at Wheels Up, about redefining private aviation through accessibility, innovation, and customer-centric strategies. Kristen discusses the democratization of luxury travel, strategic partnerships with Delta, and the critical role of experiences in engaging today's discerning travelers.Follow Suzy on Twitter: @AskSuzyBizFollow Kristen Lauria on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 15, 2025 • 33min

Flight plan: How Richard Nunn and Maggie Schmerin are turning United Airlines into a loyalty and media powerhouse

In this episode of The Speed of Culture, Matt Britton speaks with Richard Nunn, CEO, United MileagePlus, and Maggie Schmerin, Chief Advertising Officer at United Airlines. Together, they unpack how United is rewriting the rules of airline marketing, from loyalty built on personalization to Starlink-powered experiences and culture-driven creative.Follow Suzy on Twitter: @AskSuzyBizFollow Richard Nunn on LinkedInFollow Maggie Schmerin on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 8, 2025 • 30min

The 200th episode: Inside the NFL’s cultural revolution with CMO Tim Ellis

To celebrate our 200th episode of The Speed of Culture, Tim Ellis, Chief Marketing Officer of the NFL, joins Matt Britton to share how the league continues to lead with purpose, power, and cultural relevance. From creator-led content to global fandom and deeper player storytelling, this episode dives into how the NFL stays iconic—and ahead.Follow Suzy on Twitter: @AskSuzyBizFollow Tim Ellis on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.
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Jul 1, 2025 • 35min

People first: CCO Andy Kauffman on staying true to Marriott’s legacy with AI personalization

Andy Kauffman, Chief Commercial Officer at Marriott International, dives into the transformative role of AI in hospitality. He discusses the importance of balancing tradition with technological innovation to enhance customer personalization. Kauffman shares insights on leveraging first-party data for targeted marketing and how emerging travel trends influence millennial and Gen Z experiences. He also highlights the need for employee upskilling in the age of AI and offers career growth tips using the 'pie method' to build personal brands.
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Jun 24, 2025 • 29min

Social shopping spree: The future of e-commerce with Shopify’s Jessica Williams

In this episode of The Speed of Culture, Matt Britton chats with Jessica Williams, Head of Brand Marketing & Partnerships at Shopify. They explore how AI is shaping entrepreneurship, the rise of the creator economy, and why building authentic relationships is key to modern commerce.Follow Suzy on Twitter: @AskSuzyBizFollow Jessica Williams on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

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