30 Minutes to President's Club | No-Nonsense Sales
Sales Playbook: Armand and Nick Teach You How to Handle ANY Cold Call Objection
Mar 12, 2024
Learn how to handle objections in cold calls with the Mr. Miyagi method. Tackle reactions, not just objections, like dismissive or 'not interested'. Understand situational objections and existing solution objections. Resources include 'The Book on Cold Calling' and 18 Cold Call Objections guide.
32:54
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Quick takeaways
- Address objections as reactions, not actual disinterest, to navigate sales challenges effectively.
- Implement the Mr. Miyagi method to handle objections: agree, incentivize conversation, and focus on the 'test drive'.
Deep dives
Understanding Objectives as Reactions
Prospects often present objections, not necessarily because they are uninterested or lack budget, but due to being interrupted during sales calls. These objections primarily serve as reactions to the interruption rather than genuine disinterest in the product or service being offered. Addressing objections as reactions rather than actual barriers allows for a more effective handling strategy.
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