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Mastering the Art of Handling Objections in Cold Calls
This chapter emphasizes on the 'Mr. Miyagi method' for handling objections during cold calls: agreeing with the objection, incentivizing conversation, and making it easy for prospects to share concerns. It discusses strategies like using multiple choice questions to engage prospects and transitioning objections into a 'test drive' pitch. The role play highlights the importance of understanding underlying objections and providing value to maintain connections with potential clients.