On Strategy Showcase Tourism Australia's campaign is a lesson in distinctive brand assets
Apr 16, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 3min
The Importance of Fresh Ideas in Branding
03:13 • 2min
Tourism Australia: A Conversation Leaning Mostly Towards Post-Pandemic
04:46 • 2min
COVID: The Greatest Concern About Attracting Visitors
07:00 • 2min
The Origins of Tourism Australia
09:02 • 2min
The Multiplier Effect of Consistency in Creative Execution
10:34 • 2min
The Fear of Being American in Australia
12:20 • 2min
How to Modernize Australia's Perception
13:56 • 3min
The Unmistakably Aussie Way of Advertising
16:47 • 3min
The Creative Strategy for the Australian Pandemic Campaign
19:57 • 2min
The Importance of Having an Enduring Idea
21:28 • 2min
The Kangaroo: A Souvenir
23:26 • 3min
How to Stand Out in the Tourism Industry
26:23 • 2min
How to Track Your Brand Health
28:27 • 3min