The Multiplier Effect of Consistency in Creative Execution

This is really a fresh execution of that same strategy that you guys just outlined, right? Yeah, yeah, you're not wrong. You know, we are very mindful about what has worked in the past. So 100%, there's a direct line from what Paul Hogan did with that original campaign in the 80s in the US, all the way through to our current come and say, G'day campaign.