The Importance of Fresh Ideas in Branding

Lynn: I think this episode begins to draw our attention to the fact that we can take existing assets and present them in fresh ways. Brand mascots or a core creative idea can help you do that brilliantly, but then you can bring it to life by ensuring it's culturally relevant to what's happening now. And we see lots of brands doing that, if you think about brand mascots specifically, you know, you've got like the meerkats.