How to Track Your Brand Health

The characters themselves really stand up on their own two doors or four or four hoops. In terms of using those characters around the world, while what celebrity does is gives us cut through and gives us that great kind of quality of voice over in other markets. We're already seeing a positive impact on our brand metrics. And we are seeing for example, you know, 14% a 14 percentage point increase and intention amongst people who have seen that is a 14%.