The Importance of Having an Enduring Idea

We're very mindful of the cost of producing a campaign here in Australia, you know, representing the breadth and depth of our country. We want to make sure that it is something that will kind of stand the test of a reasonable amount of time. So speaking specifically to we've been closed now, we're open, we can't wait to welcome you back down as clever and charming as that was. That creative territory is it just didn't stack up when we talked about having an enduring idea. In terms of animation, because I think you're right, first animation was a strategic choice,.