Tourism Australia's campaign is a lesson in distinctive brand assets
On Strategy Showcase
00:00
The Unmistakably Aussie Way of Advertising
MNC Sachi worked with Matesong on the ad. The agency is under mandatory review every couple of years. They're not participating in your choice because you didn't want to project any sense of maybe a bias towards them. So what is, what is meant by unmistakably Aussie way?
Transcript
Play full episode
