

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Jan 20, 2023
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Episode notes
Sephora Inspiration
- Julian Reis noticed a lack of familiar US beauty brands in Hong Kong stores.
- This sparked the idea for SuperOrdinary, which connects brands with influencers in new markets.
Indie Brand Gap
- Many indie beauty brands lack the resources for international expansion.
- SuperOrdinary helps these brands enter markets like China by connecting them with local influencers.
Market Entry Challenges
- Entering a new market requires building awareness from scratch.
- SuperOrdinary acts as a brand partner, managing marketing and localization for successful entry.