Fat Mascara

Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Jan 20, 2023
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ANECDOTE

Sephora Inspiration

  • Julian Reis noticed a lack of familiar US beauty brands in Hong Kong stores.
  • This sparked the idea for SuperOrdinary, which connects brands with influencers in new markets.
INSIGHT

Indie Brand Gap

  • Many indie beauty brands lack the resources for international expansion.
  • SuperOrdinary helps these brands enter markets like China by connecting them with local influencers.
INSIGHT

Market Entry Challenges

  • Entering a new market requires building awareness from scratch.
  • SuperOrdinary acts as a brand partner, managing marketing and localization for successful entry.
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