Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara
00:00
The Rise of Live Streaming in China
There's a whole handful of personalities that are known in the market for doing, you know, incredible sales volumes. And we're talking within 10 days north of one billion US dollars for one person. There'll be almost like very high intense QVC type experiences and would sell millions of dollars of units within 10 seconds. The power has shifted because they have full product teams that do full investigations into the products to make sure that the product is a good product before that goes onto their live stream. It's a big business for them. As you can imagine, they're making between 15 and 20% of that revenue.
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