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Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary

Fat Mascara

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The Beauty Index: A Personal Connection

I'm a skincare junkie. I love to go into Sephora and just see what are the latest and greatest brands there. So yeah, I do go and got my guilty pleasure that I go and buy products to test them. The beauty index is something that coming from the finance world, I've always been in an environment of how even in a down market, beauty companies continue to do so well. Look at Alter. We've had one of the biggest stock market crashes recently across all everywhere. And if you look at the Alter stock, it's at the all-time high. So something's happening in the beauty industry.

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