Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara
00:00
The Billion Dollar Question
I think that's the, you know, the billion dollar question. And I actually think you always start with the product and you yourself will have your own opinion. Most people would say 50% of the products do they really love? Or do they like the brand or the look and the feel of it? Do you mean the goop inside? Like the actual like the R&D, the goop versus like the packaging or the. Absolutely. So does the product, does the product work? Does it smell nice? Do you want to put it on your skin?
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