Ep. 472: How Beauty Brands Maximize Social Selling, with Julian Reis of SuperOrdinary
Fat Mascara
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The Future of Social Commerce in the Beauty Industry
The model is changing in the US. It's not one size fits all. We're investing heavily into different software solutions behind super ordinary to help brands connect with their, their fans and their consumers. One of the platforms we just recently acquired is a company called FanFix. And FanFix is an online platform for Gen Z creators to monetize that from their audience with content. So social commerce, I think, is probably one of the most exciting aspects in the beauty industry right now.
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