The Prof G Pod with Scott Galloway Principles of Persuasion — with Bob Cialdini
15 snips
May 6, 2021 
Bob Cialdini, a leading social scientist and bestselling author, dives into the seven principles of persuasion in a captivating discussion. He elaborates on how these principles can be applied in debates, parenting, and even in enhancing our relationships. Cialdini introduces concepts like reciprocity, social proof, and the idea of unity based on shared identity. He also discusses the ethical side of influence and the importance of genuine connections. Plus, learn how to recognize the best in others and foster emotional ties!
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Reciprocity
- Help others before asking for help.
- This reciprocity encourages them to assist you later.
Liking
- Highlight genuine similarities and give authentic compliments.
- This makes people like you, increasing their willingness to agree.
Social Proof
- Uncertain people look to others' actions and opinions for guidance.
- This 'persuasion' is stronger than direct persuasion.
