Principles of Persuasion — with Bob Cialdini
The Prof G Pod with Scott Galloway
00:00
Mastering Persuasion: Ethics and Authority
This chapter explores key principles of persuasion, focusing on establishing authentic authority and the impact of commitment and scarcity. It also addresses the importance of ethical considerations in influencing others and encourages discernment against manipulation in social interactions.
Play episode from 30:21
Transcript
