Bob Cialdini

Bob Cialdini, a leading social scientist and bestselling author, dives into the seven principles of persuasion in a captivating discussion. He elaborates on how these principles can be applied in debates, parenting, and even in enhancing our relationships. Cialdini introduces concepts like reciprocity, social proof, and the idea of unity based on shared identity. He also discusses the ethical side of influence and the importance of genuine connections. Plus, learn how to recognize the best in others and foster emotional ties!

In this engaging discussion, Dr. Robert Cialdini, Regents Professor Emeritus and author of the bestselling book Influence, revisits his groundbreaking work on persuasion. He highlights major updates in the new edition, emphasizing how digital platforms have reshaped the principles of influence. Cialdini discusses the power of scarcity and social proof online, the importance of unity in persuasion, and effective strategies for overcoming resistance, like using testimonials from converted individuals. His insights are both timely and practical!

Bob Cialdini, a renowned social psychologist and author of the seminal work on persuasion, shares insights on the power of influence. He discusses the best responses to gratitude, emphasizing future-oriented reciprocity. Cialdini explains how timely requests enhance reciprocation, explores the concept of 'peer suasion' over elite endorsements, and highlights the importance of 'presuasion' in messaging. He advocates for organizations to embrace persuasion science, while also addressing ethical concerns and the detection of manufactured social proof.