Guy Kawasaki's Remarkable People Dr. Robert Cialdini Returns
May 12, 2021
In this engaging discussion, Dr. Robert Cialdini, Regents Professor Emeritus and author of the bestselling book Influence, revisits his groundbreaking work on persuasion. He highlights major updates in the new edition, emphasizing how digital platforms have reshaped the principles of influence. Cialdini discusses the power of scarcity and social proof online, the importance of unity in persuasion, and effective strategies for overcoming resistance, like using testimonials from converted individuals. His insights are both timely and practical!
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Episode notes
Classic Principles Still Rule Online
- The six classic persuasion principles still drive behavior online and offline.
- Digital platforms amplify access to these cues but do not replace them.
Use Number Scarcity And Unique Offers
- Emphasize scarcity of number (limited units) rather than limited time offers.
- For digital products, highlight unique features customers can't get elsewhere to create FOMO.
Social Proof Gains Power Digitally
- Social proof has been most elevated by electronic media due to broad access to others' opinions.
- This increased access makes social proof more powerful in digital persuasion.
