Using trends to supercharge social proof

A massive update to one of my favorite books, Influence: The Psychology of Persuasion, by Dr. Robert Cialdini spurred a return visit to Remarkable People. At the time I recorded, he was the only return guest but then Dr. Jane Goodall snuck in for Earth Month. If you're into marketing, influencers, evangelism, sales, or influencing people, don't miss this episode! See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.