Guy Kawasaki's Remarkable People Dr. Robert Cialdini: The Godfather of Influence
Jan 15, 2020
Bob Cialdini, a renowned social psychologist and author of the seminal work on persuasion, shares insights on the power of influence. He discusses the best responses to gratitude, emphasizing future-oriented reciprocity. Cialdini explains how timely requests enhance reciprocation, explores the concept of 'peer suasion' over elite endorsements, and highlights the importance of 'presuasion' in messaging. He advocates for organizations to embrace persuasion science, while also addressing ethical concerns and the detection of manufactured social proof.
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Optimal Reply To Thanks
- When someone thanks you, respond: "I know you would do the same for me if the situation were ever reversed."
- Follow that quickly by giving them a concrete way to repay the favor to maximize reciprocity.
Scout's Pivotal Career Advice
- A scout advised Bob to go to school instead of chasing a slim major-league baseball dream.
- That fork steered him to academia and eventually to his career in social psychology.
Internet Amplifies Social Proof
- The six principles of influence remain valid but the Internet amplifies access to social proof and peer behavior.
- That broadened access changes how easily consensus and peer suasion can be created or faked.
