Principles of Persuasion — with Bob Cialdini
The Prof G Pod with Scott Galloway
00:00
Influence in the Digital Age
This chapter explores the principles of influence in the context of digital platforms and e-commerce, emphasizing the impact of social proof on consumer behavior. It also reflects on the application of these principles in parenting and leadership, particularly focusing on the importance of consistency and transparency.
Play episode from 45:54
Transcript
