Principles of Persuasion — with Bob Cialdini
The Prof G Pod with Scott Galloway
00:00
Persuasion Principles Unpacked
This chapter explores key principles of persuasion, including reciprocity, liking, and a newly introduced concept of unity based on shared identity. It highlights the impact of social proof in decision-making and examines how these principles can be effectively applied in modern social media interactions and negotiations.
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Transcript
