Campaign Chemistry
Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
Nov 6, 2024
Emily Wilcox, CEO of TBWA\/Chiat\Day New York, brings over two decades of experience from agencies like Saatchi & Saatchi and DDB. In this engaging discussion, she shares insights on recent wins with Carnival Cruise Line and Wells Fargo, revealing strategies for fostering creativity in a competitive landscape. Wilcox references Jean-Marie Dru's concept of disruption as a core philosophy, emphasizing its importance for inspiring young talent. She also addresses clients' cautious spending amid market uncertainties, highlighting the need for adaptability in advertising.
28:11
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Quick takeaways
- Emily Wilcox's initial focus as CEO is on understanding client needs and team dynamics to shape TBWA's strategic direction.
- The concept of disruption, central to TBWA's identity, must be ingrained in processes and culture to foster creativity and innovation.
Deep dives
Navigating the First Six Months as CEO
Emily Wilcox emphasizes the critical role of her initial months as CEO of TBWA Shire Day in New York, focusing extensively on understanding client needs and internal team dynamics. She has invested time in building relationships with both clients and employees, which is essential for shaping the agency's strategic direction moving forward. This immersion allows her to identify areas for improvement and explore opportunities for growth, fostering a collaborative environment. By prioritizing these interactions, she aims to lay a solid foundation for the agency's goals as they advance toward 2025.
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