Campaign Chemistry Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
Nov 6, 2024
Emily Wilcox, CEO of TBWA\/Chiat\Day New York, brings over two decades of experience from agencies like Saatchi & Saatchi and DDB. In this engaging discussion, she shares insights on recent wins with Carnival Cruise Line and Wells Fargo, revealing strategies for fostering creativity in a competitive landscape. Wilcox references Jean-Marie Dru's concept of disruption as a core philosophy, emphasizing its importance for inspiring young talent. She also addresses clients' cautious spending amid market uncertainties, highlighting the need for adaptability in advertising.
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Entrepreneurial Thinking
- Entrepreneurial thinkers thrive in various environments, from large organizations to startups.
- Look for "what if" and "why not" individuals, regardless of company size.
Omnicom Advertising Group
- Omnicom Advertising Group combines resources for efficiency and future investment.
- Individual agency brands, like TBWA, maintain distinct identities and core values.
TBWA Growth
- TBWA\Chiat\Day New York experienced significant growth in 2024, including new business wins.
- Organic growth with existing clients like Nissan demonstrates the agency's success.
