Embracing Disruption: Integrating Innovation in Advertising

After two decades at Johannes Leonardo, Saatchi & Saatchi, DDB and William Morris/Endeavor, Emily Wilcox landed at TBWA\Chiat\Day in April this year.

Wilcox talks through the first activations of recent wins including Carnival Cruise LIne and Wells Fargo; the establishment of Omnicom Advertising Group to house the holding company's BBDO, DDB and TBWA brands; Omnicom's Q3 year-over-year financials; and the legacy of TBWA chairman Jean-Marie Dru's seminal 1996 book, Disruption: Overturning Conventions and Shaking Up the Marketplace.

She describes how she is using the latter as inspiration to provide an environment where young creatives are inspired to come and ply their trade.

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