Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
Campaign Chemistry
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Navigating Growth in Advertising
This chapter explores the transition from independent agencies to larger holding companies in the advertising sector, focusing on the Omnicom advertising group's establishment. It discusses the balance between maintaining distinct agency identities and fostering collaboration among agencies like DDB and BBDO, as well as highlights TBWA New York's recent business successes and growth strategies. The chapter emphasizes the value of nurturing existing relationships and innovative approaches to meet client needs in a rapidly evolving industry.
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