
Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
Campaign Chemistry
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Innovative Advertising: Disruption and Creativity
This chapter explores groundbreaking advertising strategies that challenge conventional marketing, including a unique pop-up restaurant experience and humorous skincare ads. It discusses the contrasting dynamics between startups and legacy agencies, emphasizing creativity regardless of size. The speaker highlights the importance of a collaborative culture in the advertising industry and New York's ongoing role as a hub for innovative ideas.
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