Emily Wilcox

CEO of TBWAChiatDay New York, she has worked at several agencies including Johannes Leonardo, Saatchi & Saatchi, and DDB.

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Nov 6, 2024 • 28min

Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox

Emily Wilcox, CEO of TBWA\/Chiat\Day New York, brings over two decades of experience from agencies like Saatchi & Saatchi and DDB. In this engaging discussion, she shares insights on recent wins with Carnival Cruise Line and Wells Fargo, revealing strategies for fostering creativity in a competitive landscape. Wilcox references Jean-Marie Dru's concept of disruption as a core philosophy, emphasizing its importance for inspiring young talent. She also addresses clients' cautious spending amid market uncertainties, highlighting the need for adaptability in advertising.

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