
Campaign Chemistry: TBWA\Chiat\Day NY's Emily Wilcox
Campaign Chemistry
00:00
Adapting to Client Caution in a Shifting Landscape
This chapter examines the current cautious approach clients are taking regarding spending and project approvals amid uncertainty around an upcoming election. It highlights the need for brands to remain flexible and adaptive to the changing cultural and market conditions that may arise post-election.
Transcript
Play full episode