Masters of Scale cover image

Masters of Scale

How Anastasia Soare built a beauty brand worth billions

Mar 6, 2025
Anastasia Soare, the founder of billionaire beauty brand Anastasia Beverly Hills, shares her incredible journey from a Romanian immigrant to a beauty mogul. She reveals how a live appearance on Oprah transformed her brand's visibility and fueled demand, dubbed the 'Oprah Effect.' Soare discusses leveraging social media and directly engaging with her clientele, highlighting her daughter's influence in adopting influencer marketing. Her unwavering passion for beauty and commitment to growth underscore her refusal to retire anytime soon.
31:07

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Podcast summary created with Snipd AI

Quick takeaways

  • Anastasia Soare's journey showcases resilience as she transitioned from a Romanian immigrant to a billionaire beauty brand founder in the U.S.
  • Leveraging insights from her daughter and embracing social media trends enabled Soare to successfully tap into the influencer economy.

Deep dives

Adapting CRM for Business Efficiency

Atio is a customer relationship management system designed to adapt to the unique workflows of individual companies, distinguishing itself from traditional CRMs that require users to conform to their systems. The platform utilizes AI to automate a variety of complex business processes, such as contact organization and calendar syncing, effectively reducing the need for manual data entry. By enhancing data quality and streamlining operations, Atio allows teams to concentrate on scaling their businesses and fostering growth. This innovative approach not only increases efficiency but also aligns the CRM functionality with the specific needs of each organization.

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