Masters of Scale
How Anastasia Soare built a beauty brand worth billions
Mar 6, 2025
Anastasia Soare, the founder of billionaire beauty brand Anastasia Beverly Hills, shares her incredible journey from a Romanian immigrant to a beauty mogul. She reveals how a live appearance on Oprah transformed her brand's visibility and fueled demand, dubbed the 'Oprah Effect.' Soare discusses leveraging social media and directly engaging with her clientele, highlighting her daughter's influence in adopting influencer marketing. Her unwavering passion for beauty and commitment to growth underscore her refusal to retire anytime soon.
31:07
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Quick takeaways
- Anastasia Soare's journey showcases resilience as she transitioned from a Romanian immigrant to a billionaire beauty brand founder in the U.S.
- Leveraging insights from her daughter and embracing social media trends enabled Soare to successfully tap into the influencer economy.
Deep dives
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