How Anastasia Soare built a beauty brand worth billions
Masters of Scale
From Immigrant to Beauty Mogul
This chapter chronicles the inspiring journey of a Romanian immigrant who built a billion-dollar beauty brand from humble beginnings. It explores the challenges faced during their upbringing under a communist regime and their transformative arrival in Los Angeles, where they pursued dreams in the beauty industry. Personal anecdotes highlight the pivotal moments of success, networking, and the artistic principles that shaped their path to becoming a leader in eyebrow beauty.
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