3min chapter

Masters of Scale cover image

How Anastasia Soare built a beauty brand worth billions

Masters of Scale

CHAPTER

Building an Engaged Clientele and Harnessing Social Media for Brand Success

This chapter explores the journey of a beauty brand, highlighting the importance of loyal customers and personal relationships in its growth. It also examines the impact of endorsements and social media, especially Instagram, in amplifying the brand's presence and connecting with its audience.

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