Building an Engaged Clientele and Harnessing Social Media for Brand Success

Anastasia Soare is responsible for how everyone from Oprah to Kim Kardashian shape their eyebrows. Soare started as a Romanian immigrant in a single room salon in Beverly Hills, and decades later, her beauty brand peaked at a valuation of about $3 billion. She joined host Jeff Berman to reveal the lessons she has learned building a global beauty empire, how listening to her daughter helped the brand leverage the influencer economy, and why she never wants to retire.

Read a transcript of this episode: https://mastersofscale.com

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