Anastasia Soare

Anastasia Soare, founder of Anastasia Beverly Hills, shares her inspiring journey of escaping communism, starting her own business, and offers valuable advice for aspiring entrepreneurs. She discusses the challenges of her upbringing in Romania and their resourcefulness. The chapter also explores the importance of eyebrows in creating balance and proportion on the face, along with the concept of the golden ratio. They discuss expanding into makeup and the role of Instagram marketing, as well as the invention of the lip cheat technique.

Anastasia Soare, founder of Anastasia Beverly Hills and eyebrow shaping pioneer, shares her inspiring journey from communist Romania to a billionaire beauty brand. She discusses the real impact of rejection, her groundbreaking Golden Ratio brow technique, and how she transitioned from services to products. Anastasia reveals her transformative moment working with Oprah and emphasizes the importance of perseverance and mastery in achieving success. Her book, Raising Brows, aims to motivate others to chase their dreams, no matter the odds.

Anastasia Soare, founder of Anastasia Beverly Hills and author of 'Raising Brows,' shares her inspiring journey from Romania to Hollywood. She reveals how she created the modern eyebrow category, including her breakthrough moment with Vogue. Anastasia emphasizes the importance of perseverance through rejection and calculated risks in entrepreneurship. She discusses her daily beauty routines, thoughts on microblading, and the artistry behind contouring. Her story is a testament to following dreams and the impact of hard work.

Anastasia Soare, the 'Eyebrow Queen' and founder of Anastasia Beverly Hills, shares her inspiring journey from communist Romania to beauty mogul. She discusses her unique eyebrow shaping technique using the golden ratio and how she transformed her service into a billion-dollar product line. Anastasia recalls her unforgettable live moment shaping Oprah’s brows and the role celebrity exposure played in her brand's success. She emphasizes the importance of calculated risks, negotiation skills, and her continuous drive to innovate alongside her daughter, Claudia.

Anastasia Soare, the founder of billionaire beauty brand Anastasia Beverly Hills, shares her incredible journey from a Romanian immigrant to a beauty mogul. She reveals how a live appearance on Oprah transformed her brand's visibility and fueled demand, dubbed the 'Oprah Effect.' Soare discusses leveraging social media and directly engaging with her clientele, highlighting her daughter's influence in adopting influencer marketing. Her unwavering passion for beauty and commitment to growth underscore her refusal to retire anytime soon.