Anastasia Soare

Anastasia Soare, founder of Anastasia Beverly Hills, shares her inspiring journey of escaping communism, starting her own business, and offers valuable advice for aspiring entrepreneurs. She discusses the challenges of her upbringing in Romania and their resourcefulness. The chapter also explores the importance of eyebrows in creating balance and proportion on the face, along with the concept of the golden ratio. They discuss expanding into makeup and the role of Instagram marketing, as well as the invention of the lip cheat technique.

Anastasia Soare, the founder of billionaire beauty brand Anastasia Beverly Hills, shares her incredible journey from a Romanian immigrant to a beauty mogul. She reveals how a live appearance on Oprah transformed her brand's visibility and fueled demand, dubbed the 'Oprah Effect.' Soare discusses leveraging social media and directly engaging with her clientele, highlighting her daughter's influence in adopting influencer marketing. Her unwavering passion for beauty and commitment to growth underscore her refusal to retire anytime soon.

Anastasia Soare and Bethenny Frankel discuss their inspirational journeys, the challenges in the beauty industry, learning from failures, trends and beauty influencers, and the importance of innovation in creating unique beauty products.

Anastasia Soare, founder of Anastasia Beverly Hills, discusses the secret to perfect brows, building her business, and favorite products. The hosts also talk about pregnancy-safe beauty rules, magazine-world news, and the week’s beauty news. Topics include skincare for pregnant women, eyebrow tips, and new beauty acquisitions.

Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, shares her journey from Romania to creating a brow empire in LA. She discusses the significance of eyebrows, the golden ratio theory, and developing her product line. She also talks about authenticity, expanding internationally, and the importance of a CFO. Lastly, she touches on the challenges and benefits of working with family.