462 - Rejection Made Her Rich — The BILLIONAIRE Mindset You Need to Hear

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Oct 28, 2025

Anastasia Soare, founder of Anastasia Beverly Hills and eyebrow shaping pioneer, shares her inspiring journey from communist Romania to a billionaire beauty brand. She discusses the real impact of rejection, her groundbreaking Golden Ratio brow technique, and how she transitioned from services to products. Anastasia reveals her transformative moment working with Oprah and emphasizes the importance of perseverance and mastery in achieving success. Her book, Raising Brows, aims to motivate others to chase their dreams, no matter the odds.

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ANECDOTE

How A Client’s Ask Launched A Product

Anastasia taught a client to keep her brows consistent for a movie, then created a stencil kit to replicate the look across makeup artists.
That conversation with Poppy sparked the idea to manufacture a portable brow product and launch a brand.

ADVICE

Volunteer For The Work No One Asks For

Do more than your job description and learn from people around you by staying in their orbit and helping where needed.
Show humility, serve, and work hard to become indispensable and open future opportunities.

INSIGHT

Brows Are Proportion, Not Just Hair

Eyebrows change facial expression and perceived emotion by altering proportions guided by the golden ratio.
Applying art and bone-structure principles made Anastasia's brow work feel scientific and transformative.

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What does it take to become one of the most successful, self-made women in the world? In this powerful episode, Anastasia Soare — founder of Anastasia Beverly Hills — shares the untold story of her rise from esthetician to eyebrow mogul. You’ll learn how she pioneered the Golden Ratio for brow shaping, overcame countless rejections, and created a global cosmetics empire that’s inspired millions.

Anastasia Soare is the founder, CEO, and driving force behind Anastasia Beverly Hills—one of the fastest-growing brands in the beauty industry—and author of the new book Raising Brows. Often called the “Queen of Eyebrows,” she’s built an iconic global empire from scratch and helped reshape the beauty standards for generations. Her products and techniques are trusted by Oprah, Kim Kardashian, Michelle Obama, and millions more.

WHAT’S COVERED IN THIS EPISODE:

00:00 – How Anastasia Escaped Communism With Nothing

08:57 – The One Choice That Changed Her Entire Life

11:43 – Finding Comfort in the Queen of Daytime TV

17:51 – How Eyebrows Turned Into a Billion-Dollar Idea

24:03 – Why Mastery Beats Hype (Even In The Age of AI)

26:53 – The Oprah Moment!

32:59 – The Billionaire Work Ethic You Won’t See on Instagram

35:45 – Anastasia’s Message to Every Woman Who Feels “Too Late”

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MORE RESOURCES FOR YOU:

Grab your copy of Anastasia Soare’s new book Raising Brows → https://amzn.to/4oAFLaR

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