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The Skinny Confidential Him & Her Podcast
Anastasia Soare AKA Anastasia Beverly Hills On Beauty, Developing The Golden Ratio, Resourcefulness & Overcoming Struggle
Aug 21, 2023
Anastasia Soare, founder of Anastasia Beverly Hills, shares her inspiring journey of escaping communism, starting her own business, and offers valuable advice for aspiring entrepreneurs. She discusses the challenges of her upbringing in Romania and their resourcefulness. The chapter also explores the importance of eyebrows in creating balance and proportion on the face, along with the concept of the golden ratio. They discuss expanding into makeup and the role of Instagram marketing, as well as the invention of the lip cheat technique.
01:13:11
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Quick takeaways
- Anastasia Soray's journey from Romania to America showcases resilience and resourcefulness in overcoming challenges and building a successful beauty brand.
- Anastasia Soray's revolutionary approach to eyebrows, based on the golden ratio and facial harmony, has transformed the industry and emphasized the importance of eyebrows in overall beauty.
Deep dives
Anastasia Soray's Challenging Journey and Resilience
Anastasia Soray, founder of Anastasia Beverly Hills, shares her incredible life story on the Skinny Confidential Him & Her show. She talks about growing up in Romania and experiencing the difficulties of living under the communist regime. Despite the challenges, Soray's family exhibited resilience and resourcefulness, which greatly influenced her. After immigrating to America, she faced initial struggles, but found success by becoming an aesthetician and providing beauty services. With her expertise in eyebrow shaping, Soray disrupted the industry and developed a cult-following, eventually expanding into makeup products. Her commitment to mastering her craft and dedication to making her clients look and feel beautiful have propelled her business forward.
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