

Anastasia Soare AKA Anastasia Beverly Hills On Beauty, Developing The Golden Ratio, Resourcefulness & Overcoming Struggle
54 snips Aug 21, 2023
Anastasia Soare, founder of Anastasia Beverly Hills, shares her inspiring journey of escaping communism, starting her own business, and offers valuable advice for aspiring entrepreneurs. She discusses the challenges of her upbringing in Romania and their resourcefulness. The chapter also explores the importance of eyebrows in creating balance and proportion on the face, along with the concept of the golden ratio. They discuss expanding into makeup and the role of Instagram marketing, as well as the invention of the lip cheat technique.
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Family History in Romania
- Anastasia Soare's family immigrated to Romania from Macedonia around 1939, establishing thriving businesses.
- The communist regime gradually seized their assets, including their homes and land, leaving them with little compensation.
Leaving Romania
- Anastasia's husband defected in Italy and sought political asylum in the US in 1987.
- Anastasia faced interrogation and a three-year wait in Romania before obtaining a passport to join him.
Coming to America
- Arriving in the US, Anastasia was struck by the abundance of food and the freedom to work.
- However, the language barrier and separation from her family presented significant challenges.