14min chapter

Masters of Scale cover image

How Anastasia Soare built a beauty brand worth billions

Masters of Scale

CHAPTER

The Oprah Effect: A Beauty Brand's Rise

This chapter narrates the transformative journey of a beauty brand founder who gained global recognition after an appearance on Oprah, illustrating the significant influence of television in shaping brand visibility. It discusses the evolution from traditional marketing to social media, highlighting key strategies and challenges faced in building and expanding the brand. The chapter concludes with valuable insights for aspiring entrepreneurs, emphasizing passion and perseverance in the demanding world of business.

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