

Shifting Targets from Engineers to Lawyers with Ana Villegas, CMO of AffiniPay
Jul 6, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12
Introduction
00:00 • 2min
The Differences Between Marketing Semiconductors to Engineers and Lawyers
02:22 • 4min
The Importance of Putting Yourself in the Shoes of Your Customers
06:16 • 2min
The Importance of Leadership in a Transformation
08:20 • 4min
The Challenges of Changing Your Industry
12:47 • 2min
The Differences Between a Female CEO and Male CEOs
14:54 • 3min
The Importance of Female Leadership in Governance
17:56 • 5min
How to Be a Successful CMO at Infinipay
22:50 • 4min
How to Create a Coherent Campaign Strategy
27:00 • 4min
How to Manage a Team in AVNC
31:11 • 2min
The Importance of Thought Leadership in Marketing
33:37 • 2min
How to Be a Successful CMO
35:20 • 3min