
 The Next CMO Shifting Targets from Engineers to Lawyers with Ana Villegas, CMO of AffiniPay
 Jul 6, 2023 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5  6  7  8  9  10  11  12 
 Introduction 
 00:00 • 2min 
 The Differences Between Marketing Semiconductors to Engineers and Lawyers 
 02:22 • 4min 
 The Importance of Putting Yourself in the Shoes of Your Customers 
 06:16 • 2min 
 The Importance of Leadership in a Transformation 
 08:20 • 4min 
 The Challenges of Changing Your Industry 
 12:47 • 2min 
 The Differences Between a Female CEO and Male CEOs 
 14:54 • 3min 
 The Importance of Female Leadership in Governance 
 17:56 • 5min 
 How to Be a Successful CMO at Infinipay 
 22:50 • 4min 
 How to Create a Coherent Campaign Strategy 
 27:00 • 4min 
 How to Manage a Team in AVNC 
 31:11 • 2min 
 The Importance of Thought Leadership in Marketing 
 33:37 • 2min 
 How to Be a Successful CMO 
 35:20 • 3min 
