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Shifting Targets from Engineers to Lawyers with Ana Villegas, CMO of AffiniPay

The Next CMO

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The Importance of Putting Yourself in the Shoes of Your Customers

I was overall a little one month under the two-year mark as a CMO for an I. And I was not looking, right? I have come to an I initially just driving the man generation and they are expanding me for responsibilities. It's really interesting on the way that you put that thought together because most people would think that, hey, spend time in B2C, you probably have a deep appreciation for the end customer. You reminded us all how important what the end customer impact is at the end of the day.

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