Shifting Targets from Engineers to Lawyers with Ana Villegas, CMO of AffiniPay
The Next CMO
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The Differences Between Marketing Semiconductors to Engineers and Lawyers
Dale: Anna, you went from I think 40 something campaigns to six. Makes a ton of sense and very different from where you were before. So let's talk about this. Tell me about the differences between marketing semiconductors to engineers to marketing to lawyers and other professional service providers.Anna: The main similarity also for all my CMO friends or aspiring CMOs really the fundamentals of marketing,. simplifying less is more understanding your customer. And that will say similarity from your fundamental and functional marketing and agility.
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