Shifting Targets from Engineers to Lawyers with Ana Villegas, CMO of AffiniPay
The Next CMO
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How to Manage a Team in AVNC
The campaign manager will be the end to end. It's the glue that brings everything together and ultimately responsible for the success of the campaign. But there is not a one to one for every product, right? Because that's when you start looking at audiences. One product can have different campaigns, depending on your audience. That's why it's not one to one, but then you have to align it in a way that makes sense for ultimately the customer.
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