How to Create a Coherent Campaign Strategy

The team at Finnepe hasn't had a CMO since February. I organized the team into basically four areas, very similar to what I had at the night. The second week area is I'm calling it the 360 the manjang. So when I look at the team, the demand jang was, the team was doing paid media. We needed campaign owners to own the end to them. Nobody should be owning a piece of the budget."

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