The Importance of Thought Leadership in Marketing

The more we can connect the touches, the easier it is to get the customer attention. And interest and, you know, an engagement. We have two very senior lawyers in my team who are actually the ones who build and share on thought leadership. This year, because we have started looking at it holistically, we got over 300 prospects. It's huge. I think last year we got six in total. And here we got 301 due to connecting the content with social media.

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